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Logos & Brand Guidelines

The original Burlington Beer Company marks for menus, presentations and promotions. Keep every mark in its original proportions.

2027 Beer Freshness Guidelines

Burlington Beer Co. Pint B Crest

From packaging date · Applies to cans and unopened kegs.

Beer TypeEnjoy Within
Hoppy beers120 days
Lagers180 days
Fruit beers180 days
Porters / Stouts270 days
Barrel-aged beers1 year+*

*For guidance on a specific barrel-aged release, contact Burlington Beer Co.

Keep refrigerated and away from heat and direct sunlight. Rotate stock first in, first out.

Download 2027 Beer Freshness Guidelines (PDF, 1 page)

2027 edition · Updated October 22, 2026

Primary marks

Secondary marks

Hazy Three color reference

Little Wizard

Purple

PANTONE 2725 C

It’s Complicated Being a Wizard

Original blue

PANTONE 2995 C

Elaborate Metaphor

Blue / green / orange

PANTONE 2995 C / 375 C / 151 C

Warm Red C and 7408 C also appear within the original artwork.

Supporting colors

Uncanny Valley: PANTONE Warm Red C. Corporate branding uses black, white and blue, with restrained gold accents.

Pantone names come from original artwork. Screen swatches are approximations; confirm production values and proofs with Burlington Beer Co.’s creative team.

Typefaces

Stag Serif Bold for headlines and titles. Klinic Slab Bold for body copy and secondary text.